Transforming Big Red Rooster’s Operations with Unified Software Solution

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admin August 24, 2023 0 Comments

About BRRF

Big Red Rooster Flow is a specialized process management company that focuses on assisting Retailers in effectively managing their customer-facing image and brand. With dedicated resources and technology, the company employs a unique blend of efficient systems and in-house customer service and brand management experts.

Big Red Rooster Flow’s core competency lies in planning, overseeing, and executing brand projects and programs, regardless of their scope. Whether it’s a single site or a complex multi-national network, the company is equipped to handle brand initiatives with precision and expertise. Through their strategic approach, Big Red Rooster Flow ensures that Retailers maintain a cohesive and impactful customer-facing image across all touchpoints.


Big Red Rooster Flow is a process management company specializing in helping Retailers maintain a strong customer-facing brand. Through efficient systems and brand experts, they ensure consistency and impact across all touchpoints.



Big Red Rooster’s core business objective involves forming contracts with Brands to oversee the simultaneous execution of Image Projects across a wide geographical retail network. However, the existing code base falls short in accommodating swift web portal updates for evolving business needs. This results in manual implementation across multiple portals, leading to inefficiencies. The overarching aim is to create a unified code base to centralize core application functionalities, enhancing the experience for existing and prospective Customers alike.

BRRF’s Challenges

  1. Manual process
    Manually implementing changes across multiple web portals could have introduced a higher risk of errors. This scenario arises due to the intricacies involved in individually updating each portal, which could lead to discrepancies, broken links, or even technical glitches. These errors have the potential to adversely impact customer experience and compromise the consistent brand image that Big Red Rooster aims to maintain across its retail network.

    Such inconsistencies could erode customer trust and engagement, hindering the seamless user experience intended for these portals. Furthermore, the manual process is resource-intensive and time-consuming, demanding significant effort to execute updates accurately. The risk of human errors increases with the complexity and frequency of updates, posing a challenge to operational efficiency and brand reputation.

  2. Customer experience

    In the process of transitioning to a unified code base, Big Red Rooster must prioritize mitigating potential customer impact. This entails ensuring a smooth transition that avoids disruptions to existing customers’ experience. Maintaining service levels and minimizing negative effects on user interactions is paramount. Disruptions could lead to dissatisfaction and erode customer loyalty. Therefore, meticulous planning, thorough testing, and clear communication are vital. By proactively addressing customer concerns and maintaining a seamless user experience, Big Red Rooster can safeguard its brand reputation and customer relationships during this critical phase.

  3. Technical Complexities
    Creating a unified code base to encompass core application functionalities across a range of retail sites introduces potential technical complexities. Ensuring seamless integration and compatibility among diverse systems could have been a challenge. Different retail sites may employ varying technologies, architectures, and frameworks, making the process intricate. Addressing these challenges requires a comprehensive understanding of each site’s unique technical landscape and finding solutions that harmonize disparate elements. The goal is to ensure that the unified code base seamlessly functions across all sites, delivering consistent performance and user experience.

Sesat’s Solutions

  1. Improved operational efficiency
    Through the implementation of a multitenant architecture, SESAT effectively addressed Big Red Rooster’s challenge of managing a common code base across multiple portals. This architecture allowed for seamless scalability by enabling the addition of new customers with minimal development effort. The multitenant approach empowers Big Red Rooster to accommodate future customers and retail sites without substantial modifications to the existing system.

    By utilizing this architecture, SESAT established a framework that supports the expansion of the platform while maintaining the integrity of the core functionalities. This scalable design ensures that the code base remains adaptable, easily accommodating new customers and their specific requirements. SESAT’s solution streamlines the onboarding process for new customers, reduces development overhead, and enhances operational efficiency.

  2. Streamlined management
    SESAT effectively addressed Big Red Rooster’s challenge by developing applications such as Flow, SAM, Admin, Ecommerce, and MID with a crucial Single Sign-On (SSO) feature. This approach streamlined the management of multiple brands (tenants) within a unified framework. By implementing SSO, SESAT created a seamless authentication process, allowing users across different brands to access various applications using a single set of credentials.

    This solution significantly simplified user access management, enhancing security and user experience. With SSO, users could seamlessly navigate between applications without the need for separate logins for each. This cohesive approach not only improved user convenience but also reduced the complexities associated with managing multiple authentication processes.

  3. Flexible
    SESAT effectively addressed Big Red Rooster’s challenge by designing a solution where the core functionality served all tenants, while allowing the flexibility to incorporate additional modules or functionalities specific to each brand or customer. This approach ensured a robust foundation that catered to common requirements across all applications.

    By establishing a core functionality that was shared among tenants, SESAT streamlined development efforts and ensured consistency in key features. This core served as a reliable baseline that met the fundamental needs of all users. Simultaneously, SESAT provided the capability to integrate brand-specific modules or functionalities tailored to each customer’s unique requirements.

    This approach struck a balance between uniformity and customization, meeting Big Red Rooster’s goal of a common code base while accommodating individual brand needs. It allowed the company to efficiently manage code development and maintenance while offering the flexibility to enhance applications according to each brand’s distinct demands.